sports psychology

Mindset coaching

Learn how champions get the gold

  • 1:1 Consulting

    The ideal choice if you want a personalized plan that is tailored to your goals and lifestyle.

  • Books

    Jim is also the author of several bestselling books.

  • Podcast

    Go inside the mind of elite athletes, coaches, entrepreneurs, creators, and more.

  • Online Courses

    Coming Soon!


featured book

 

other books

 

THE CHAMPION'S MIND

Even among the most elite performers, certain athletes stand out as a cut above the rest, able to outperform in clutch, game-deciding moments. These athletes prove that raw athletic ability doesn't necessarily translate to a superior on-field experience—its the mental game that matters most.

Buy the book

THE CHAMPION'S COMEBACK

Leading sports psychologist Jim Afremow, author of The Champion’s Mind, knows what makes good athletes great, especially when they come back to win after facing devastating injuries, tough obstacles, or seemingly insurmountable odds. Making a comeback isn’t just about raw talent or athletic ability—it’s the mental game that counts most.

Buy the book


Consulting

 

Contact me today about mindset coaching

 

Whether you run a sports club, company, military unit or any other kind of organization, high performance is high performance. The best teams prioritize mental skills development to give themselves a crucial edge over the competition and create a culture of sustained excellence. Put Jim's proven methods into action via an in-person or virtual engagement to elevate your group from contenders to champions.